 author KENSUKE KOJIMA |
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In this book, fashion business authority say that Uniqlo’s remarkable success is like a double edge sword through the recent years. The author points out that the success of the company is ironically brought by economic recession and threatening young people’s sensitivity. The main focus of this book is the social-wide phenomenon called “Uniqlo Phenomenon”, and also, the author clarifies the reality of“Degenerating Consumption”. In addition, he sheds light upon “Global Leveling,“ which means a way of historical change in people's consumption style and industrial structure, of not only the apparel industry but also the consumer-electrics industry and the automotive industry in Japan. |
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binding： 4.2inch×6.2inch soft cover 232pages publisher：Toyo Keizai, Inc., price：JPY1,500(＋5% consumption tax) |
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